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Abstract

INCREASING M&S SALES ON MARKETPLACES BY LISTING

Shreya Jain

Postgraduate Professional Diploma in Fashion Business (Marketing & Merchandising), D-School of Business

1 - 59
Vol.14, Issue 1, Jul-Dec, 2022
Receiving Date: 2022-05-10
Acceptance Date: 2022-06-27
Publication Date: 2022-07-05
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Abstract

This document is a project on Increasing the sales of marks and spencer on market places by listings. Marks and spencer is the largest fashion and lifestyle brand retailer in the United Kingdom, with over 21 million customers visiting its stores each week. Marks & Spencer's offers trendy, high-quality, great- value clothes and home products, as well as exceptional-quality foods responsibly sourced from more than 2,000 suppliers throughout the world. The project objectives include to identify the types of errors in the data dump sheet, analysing consumer satisfaction towards product information an image and then suggesting ways to enhance consumer satisfaction on marketplaces


Keywords: Marks & Spencer; sales, marketplaces


References
  1. Iyer, K. (2018). 5 tips to increase sales in ecommerce marketplace. [Online]. [7March 2022]. Available from: https://yourstory.com/smbstory/5-tips-to-increase-sales-in-ecommerce- marketplace/amp
  2. Seymour, S. (2016). 5 REASONS WHY ECOMMERCE IS SO IMPORTANT FOR YOUR BUSINESS. [Online]. [7March 2022]. Available from: https://discoverydesign.co.uk/blog/post/5-reasons-why-ecommerce-is-so-important-for-your- business/#:~:text=Ecommerce%20offers%20business%20a%20whole,convenient%20service %2C%20that%20can%20boost
  3. Anurima. (2021). 4 Hacks to improve your online Product Visibility. [Online]. [7March 2022]. Available from: https://dataweave.com/blog/4-hacks-to-improve-your-online-product- visibility
  4. Mbaschool. (2021). Marks & Spencer SWOT Analysis, Competitors & USP. [Online]. [19 May 2022]. Available from: https://www.mbaskool.com/brandguide/lifestyle-and-retail/5219-marks- and-spencer.html
  5. Mbaschool. (2019). Marks & Spencer PESTLE Analysis. [Online]. [19 May 2022]. Available from: https://www.mbaskool.com/pestle-analysis/companies/18016-marks-a-spencer.html
  6. Hossin1 et al.. (2019). Influence of picture presence in reviews on online seller product rating: Moderation role approach. Influence of picture presence in reviews on online seller product rating: Moderation role approach, 13(12).
  7. Malvika. (2015) Why Product Image is important for eCommerce Store?. [Online]. [30 may 2022]. Available from: https://www.appseconnect.com/why-product-image-is-important-for- ecommerce-store/
  8. Fabrik brands. (2021) Quintessentially British brands: It’s not just branding, it’s Marks & Spencer branding. [Online]. [28 May 2022]. Available from: https://fabrikbrands.com/marks-and-spencer-branding/
  9. Fashion network. (2019) India becomes Marks & Spencer second largest market, expects double-digit growth next fiscal. [Online]. [30 May 2022]. Available from: https://in.fashionnetwork.com/news/India-becomes-marks- spencer-second-largest-market-expects-double-digit-growth-next- fiscal,1082935.html
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