AN CONCEPTUAL ANALYSIS OF DIGITALIZATION IN KIRANA STORES BEFORE AND AFTER PANDEMIC
Dr. Arifuzzaman Khan
Department of Commerce, Christ Church College, Kanpur, India
Download PDFAbstract
Kirana stores, known for India’s traditional and neighbourhood shops, have been sold everything from basic provisions to consumer branded goods. Almost 15 million people have always been a cash-led business in the country. Though the last five months, people have underway to take outflows through digital methods, specifically in semi-urban and urban areas. Kirana stores support maintaining a regular stock of essentials as towns scuffle to get back to their regular rhythm. The Kirana stores network has also occupied a vital part in empowering monetary transactions for the multitudes through the pandemic. It is considered a win-win situation. For the sake of safety, the customers are keen on cashless transactions. This reason made local Kirana grocers to accept the digital payment platform. Lockdown has also taken the value and volume of digital connection transaction to novel highs AAA perfect UK replica watches at affordable prices can be found from this website. Here, you can buy 2023 top replica watches UK with high quality.
Keywords:
Kirana stores; covid-19; pandemic; e-commerce giants; tough lockdown; technology; Google Pay; Phone Pe; UPI; Paytm; digital plane; digital platform.
References
- https://economictimes.indiatimes.com/topic/kirana-stores
- https://www.financialexpress.com/lifestyle/how-covid-19-lockdown- and-digitization-has-changed-your-neighborhood-kirana-store/2099174/
- https://www.financialexpress.com/industry/kirana-stores-become-new- supermarket-amid-coronavirus- lockdown-aim-to-go- online/2014870/
- https://www.business-standard.com/article/companies/kirana-stores-are-the-new- battleground-for-india-s-e- commerce-giants- 120042401656_1.html
- https://www.business- standard.com/article/economy- policy/how-covid-19-made-kirana- stores-adopt-tech-innovation-and- online-platforms- 120070600604_1.html
- https://www.business- standard.com/article/economy- policy/how-covid-19-made-kirana- stores-adopt-tech-innovation-and- online-platforms- 120070600604_1.html
