Impact of Digital Platforms on Rural Communities of India- A Study
Dr. H. Sateesh
Associate Professor Department of Commerce Govt. Degree College, Bheemgal
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http://doi.org/10.37648/ijps.v21i03.030
Abstract
This study examines the impact of digital platforms on rural communities in India, with particular emphasis on economic development, access to essential services, financial inclusion, governance, and social transformation. Digital platforms such as e-commerce, digital payment systems, e-governance portals, online education platforms, and telemedicine services have increasingly penetrated rural regions of India due to government initiatives and private sector participation. Using secondary data from government reports, peer-reviewed journals, and international development agencies, this paper analyses the positive outcomes and persistent challenges of digital adoption in rural India. The findings indicate that digital platforms have enhanced market access, improved financial inclusion, and facilitated better service delivery. However, barriers such as the digital divide, limited digital literacy, gender disparities, and misinformation continue to restrict inclusive growth. The study concludes with policy recommendations aimed at strengthening digital infrastructure, promoting digital literacy, and ensuring equitable access to digital technologies in rural India.
Keywords:
Digital platforms; rural development; Digital inclusion; financial inclusion; rural communities in India
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