OPTIMIZING SUPPLY CHAINS FOR PROFIT ENHANCEMENT, QUALITY OF SERVICE AND CUSTOMER SATISFACTION
Surinder Kaur
Assoc Professor, DAV College for Girls, Yamunanagar, India.
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Supply chains that are responsive and efficient are essential for business success in the fiercely competitive global market of today. Three fundamental pillars of sustainable business performance—profitability, service quality, and customer satisfaction—are all concurrently improved by the integrated optimisation approach our study suggests. The framework takes a comprehensive strategy that synchronises internal operations with changing customer expectations, in contrast to traditional models that place an emphasis on cost reduction. It strategically coordinates production, distribution, logistics, and procurement by utilising knowledge from supply chain management, operations research, and customer relationship management. In order to improve total service quality, the model emphasises the significance of digital technology, lean techniques, real-time information flow, precise demand forecasts, inventory optimisation, and cooperative supplier relationships. It illustrates how businesses can combine operational benchmarks and customer-centric indicators to strike a balance between cost effectiveness and value development. In the end, the framework views supply chain optimisation as more than just a means of increasing profits; it is a strategic driver of improved customer experience, service quality, and long-term loyalty.
Keywords:
Supply Chain Optimization; Customer Satisfaction; Service Quality; Profitability; Integrated Optimization Framework; Digital Technologies; Demand Forecasting
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