INTERNATIONAL JOURNAL OF PROFESSIONAL STUDIES

Crisis management is one of the important means that many organizations resort to in an attempt to reduce the damage that may be caused to them as a result of being exposed to the various types of crises that they may go through and then overcome their competitors in a way that benefits them and thus achieve a sustainable competitive advantage that enables them to withstand in the environment The foreign ministry is changing very quickly, so this research attempt came to show the effective role of crisis management in achieving sustainable competitive advantage / a survey of a sample of workers at the Northern Technical University in an attempt by the researcher to identify the active role of university employees in managing crises and then achieving a sustainable competitive advantage. To benefit the university in particular and the higher education sector in general.