Digital Marketing Approaches for Sustainable Development of Start-Ups in India
Dr. K. B. Ratna Kumari
Assistant Professor, Department of Economics, Telangana Mahila Vishwavidyalayam – A Women University, Koti, Hyderabad, Telangana.
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http://doi.org/10.37648/ijps.v17i01.024
Abstract
The success of the startups relied on the commercialization of innovative potential ideas into successful and sustainable business model. This is attributable to product innovation, strong base of potential customers, cost control, substantial revenue, and profit generation in the long run. However, the among all functions marketing functions is only the functions deals with revenue generations. Therefore, startups should focus on the effective marketing channels for substantial development of the Startups. In this regard, the present study emphasized the different types of marketing channels along with technical collaborations which is called “digital marketing”. This study explores the role of digital marketing in driving sustainable development for start-ups in India. By leveraging digital channels and tools, start-ups can enhance their online presence, reach target audiences, and achieve sustainable growth. The research examines various digital marketing approaches, including social media marketing, search engine optimization (SEO), content marketing, and influencer marketing, and their impact on start-up success. The findings highlight the importance of digital marketing in enabling start-ups to overcome challenges, build brand awareness, and drive customer engagement, ultimately contributing to sustainable development and economic growth in India
Keywords:
Digital marketing; sustainable development & startups; SEO; Economic Growth
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