INTERNATIONAL JOURNAL OF PROFESSIONAL STUDIES

In general, the cosmetic industry uses very strong chemicals and unnatural colours which create, when used continuously, skin irritations, patches, decolouration of the skin etc. Experiencing these hazardous results, the herbal cosmetic products are finding the place in the consumers’ mind frame. There have been studies done by various institutes like MICA etc, which have found an increasing preference by consumers for herbal/natural products over other cosmetic products. Increasing acceptance of Indian made herbal products in the international market, greater health awareness, changing trends of self-grooming, changing lifestyles, increasing number of mythological serials on air etc. are some of the factors that have led to boom in the herbal products industry. Anything from a toothpaste to a lipstick is available in its natural, herbal variant. As Ayurveda is well known for permanent cure for ailments, it is likely and as evident from the present market trends the products are successful. A Herbal tag attached to the product is one of the easiest way to increase product acceptance and popularity.

Keywords: cosmetic industry; herbal industry; marketing research